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Fresh Perspectives

Your Guide to Enhanced Indoor Air Quality and HVAC Systems.
HVAC technician cleaning a dirty outdoor heat pump condenser coil in Beacon, NY for routine maintenance and improved energy efficiency.

Fur Coats

In the trades, we call a dirty outdoor unit a “Fur Coat.” It may look fuzzy, but it’s suffocating your heat pump. During the pandemic, I got hooked on rug-cleaning videos—the same thrill I get when stripping away years of dirt from a clogged system. So I implore you—nay, beg you—don’t wait until the first frost to find out your heat pump is struggling under a fur coat.

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Mottled hen with a torn comb sitting on a roost beside baby chicks inside a wooden chicken coop.

Chipmunk the Survivor

During the pandemic, I was just trying to hold it together—for my kids, for myself. We started hatching eggs in a homemade incubator. When that failed, we brought home day-old chicks and built a coop from scratch. One chicken, Chipmunk, survived every disaster. Until she didn’t.

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HVAC technician wearing blue DemeTECH mask in attic workspace.

I Took a Job as an HVAC Apprentice

When Kimberly Sevilla, founder of Shelter Air, took a job as an HVAC apprentice to evaluate a potential acquisition, she didn’t expect to get electrocuted within the first hour. This gritty, behind-the-scenes look at a real-world HVAC install reveals the cultural pitfalls, safety red flags, and leadership lessons that inspired her mission to transform the industry—from the attic up.

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